JAMES CUBITT INTERIORSWorkplace · Lagos, Nigeria
Diageo Spirit Office
Designing a Workplace That Brings Global Brand Culture to Life
- Client
- Diageo
- Services
- Workplace Strategy, Interior Architecture, Space Planning, Brand Integration, Furniture Specification, Procurement
- Location
- Lagos, Nigeria
- Year
- 2024 – 2025
- Sector
- Workplace
A headquarters designed to reflect a global brand while celebrating the people and culture that bring it to life.
The Challenge
Diageo required a new headquarters in Lagos that would embody its global workplace standards while embracing the local context. The objective was to create more than a corporate office. The new workplace needed to reflect Diageo’s people-first culture, strengthen collaboration and provide an environment that expressed the company’s global identity and values.
Our Approach
James Cubitt Interiors was entrusted with translating Diageo’s global workplace guidelines into a distinctly Nigerian headquarters. Drawing on the company’s workplace benchmarks around the world, we interpreted its workplace philosophy through the lens of local culture, user needs and operational requirements.
Our scope included:
- Workplace Strategy
- Interior Architecture
- Space Planning
- Brand Integration
- Furniture Specification
- Material and Finish Selection
- Procurement and Installation
The Impact
- Delivered a workplace aligned with Diageo’s global design standards.
- Created collaborative spaces that encourage connection and knowledge sharing.
- Reinforced Diageo’s organisational culture through a people-centred workplace experience.
- Developed a headquarters that reflects both a global brand identity and the local business environment.
Why This Matters
A workplace is one of the strongest expressions of an organisation’s culture. By translating global design principles into a locally meaningful experience, we created a headquarters that enables people to connect, collaborate and perform at their best.
Project Snapshot
- Sector
- Consumer Goods
- Location
- Lagos, Nigeria
- Services
- Workplace Strategy • Interior Architecture • Space Planning • Furniture Specification • Procurement
- Focus
- Brand Experience • Workplace Culture • Collaboration • Wellbeing
